Hey Planet exists because we believe that what you eat has the power to change the world.

A young vegetarian with a passion for the planet.

Malena Sigurgeirdsdottir has been passionate about about the issue of climate change from a very young age. She immediately understood the negative environmental impacts of eating meat and became a strict vegetarian for more than 10 years.

It was not without its challenges, however, as she believed her diet made her chronically tired and anemic.

Her life changed when she realized that she could avoid feeling lethargic while still eating in an environmentally friendly way!

How? Grasshoppers.

She learned to eat grasshoppers while living in a village in Tanzania, where she adopted the lifestyle of the locals. Besides feeling much better, she discovered that her new diet was packed with protein, B12 and iron.

From prisons in Peru to insects in Copenhagen

Malena was eager to share what she had learned with others in Denmark. However, no one could be convinced, except for social entrepreneur Jessica Buhl-Nielsen, who saw a huge potential for creating a purposeful business and loved the taste of the insects!

Together, they co-founded Hey Planet with the goal of creating delicious food products using the incredible insect protein.

Together, they envisioned a world where people choose foods that are better for our health, our kids’ health and that of the planet’s.

Today, we can proudly say that Hey Planet’s food products are amongst the first to be recognized as having a net positive carbon impact.

When you eat Hey Planet foods, you make a positive impact on the planet.

Combining quality, sustainability, & nutrition

Today we’re selling a range of tasty, nutritious and planet-friendly products, fighting to integrate insect powder into the everyday diets of the Western world. Our dream is to secure the future of the planet and all the wonders who live here.

We strive to create a positive impact not only by promoting sustainable protein, but in all areas of our business, ranging from choices of packaging, logistics, marketing and creating a happy and healthy workplace.   

Hey Planet’s purpose is to create a more sustainable food company to ensure a greener planet for future generations. This means creating a profit must go hand-in-hand with having a positive impact on the planet. 

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