T’is the season! To try something new?

Christmas time is full of lovely traditions, bringing friends and families closer. But if you’re the type of person who likes to ruffle a few feathers, then you’ve come to the right place.

This year, Wholi has partnered up with Læsk to do a giveaway on Instagram, where you can enter the competition to win insectbased confectionery or bubbly kombucha drinks.

Both are innovative alternatives to traditional confectionery and soft drinks, and can spark up some conversations about what is sustainable, why we choose to eat some foods over others, and about opening your gastronomic horizons.

Click here to join the competition on Instagram. If you are not the lucky winner, not to worry, you can find Wholi and Læsk products in all Irma stores.


More about the products:


Soda doesn’t have to be full of sugar to taste delicious. Læsk has developed a range of kombucha bacteria cultures that are a tasty alternative to sugary drinks or as an alternative to alcohol. 


Did you know that more than 2 billion people in the world already eat insects as an integral part of their diet? This is not about eating insects out of need and poverty. Most places, insects are seen as a delicacy that can be more expensive than meat. In other words, we are missing out on some really good stuff here. That is why we have developed a range of tasty snacks based on insect powder (no visible wings or legs!) that you can sprinkle some Christmas magic and serve to your Aunty Dory. Insects are also very healthy and sustainable, so why not just get to it?

Christmas confectionery with bugs